Deborah LG Shapiro
Quantitative Research
User Researcher
Executive
Product Manager
Growth Marketer
Strategist
Project Manager
My most valuable skill everything comes back to in the end is storytelling. Even though I have a deep passion for cinematography as well, in the end what soaks the viewer in, is the emotion of the film. Cinematography, music and editing are the crafts to achieve that, but the story has to be the driver.
In personal projects I usually try to find that specific "edge". Usually an interesting character or an unusual location or some odd kind of humor (and ideally all combined in one).
Usually yes. Obviously there are always limitations in a project of what you can do (mostly dictated by the budget). But within these limitations I usually manage to get the project to the outcome I wanted to create.
Yes. I developed an interest for photography already at an early age of around 6 or 7 years old and was fascinated by books even before I started going to school. During my teenage years I started experimenting with acting, djaying and filmmaking so it was clear to me that I would do something creative also professionally later on.
Yes. I would say that the driver for all my creative skills is a combination of my love for storytelling and the desire to share a feeling with my audience. This applies to filmmaking as well as making music / djaying.
After school I was looking into different film schools in Germany. While doing that I stumbled upon the soon to be opened Miami Ad School in Berlin. It is an international network school for advertising and their 2 year program included the possibility to visit other schools and do internships in advertising agencies all over the world. It sounded like a crazy adventure so I went for it!
Is is always a struggle as timing is usually tight while you are in a project and in down times you hustle to acquire new clients. But I'm getting better at setting limits for myself to spend quality time with my girlfriend and family.
I worked as a On-Set VFX Data Wrangler on Netflix' Virtual Production Series "1899". It was very challenging as both our supervisors left for a couple weeks so we had to make shooting decisions on a major film set with over 100 people working at the same time.
I am sceptical about shifting creative tasks to AI, as it makes it even harder for artists and creatives to make a living from their passion. I do love certain technological tools though for my filmmaking workflow. Like artlist.io for royalty free music and frame.io to manage feedback from clients.
I believe that communication is the key in all elements of film production. Clients need to understand that a certain budget is needed to achieve the quality they want to achieve, storytelling is needed to communicate the message from the brand to the audience and on the shooting day communication is the glue that makes a team shine together.
I usually first try to hear about their goals and objectives about the production. What they want the film to communicate, what they can provide for the production (sometimes they already have a location for example) and what their overall budget is.