the paul macfarlane
What was your very first Creative job? How have you grown since then?
I began at a tiny ad agency. Where we all had to do a little of everything. So I gained deep respect for people who happily did what I hated to do.
How do you balance delivering a high-quality output with meeting tight deadlines?
I only need a few minutes for a unique, world-changing billion-dollar idea. It's that easy, that fast. Always.
How did your journey into the creative world begin?
Wanting to draw, write poetry and dream at the age of four.
Who are your influences?
Chiat/Day, Weiden +Kennedy, Mischief, St. Lukes, Osho, Earl Nightingale, Kurasawa, Led Zeppelin.
As someone who has witnessed the industry’s evolution firsthand, how has your creative process evolved?
Simpler faster and better so AI can't compete.
When creating a brand identity, how important is target audience research?
1, Are you human?
2. Do you love and understand humans?
Show me how much you love them...
How do you see the digitalization of art? Apart from convenience, which important feature does technology add to your artwork? Which are your favorite technologies to use for work?
Technology that allows me to bring my dreams into reality better and faster. When layers happened in Photoshop, When QuarkXPress es allowed precise tight kerning... even AI and Web 3 ....every tech has its place in my world.
As a creator, you have your own style. How do you bring balance between your style and the client’s vision?
Its never balance. Or compromise.
It's consensus that we see the same thing in the world and the same need to stand out based on a truth in their business that matches a truth in the human race. Consensus .... not selling.
Every Creative has their style but it can be difficult to bring that style to different projects with different clients, all with their own styles. How do you bring the two together?
I don't have a "style".
I have an obsession of Bringing The Best of Humanity Forward. Freshness goodness, substance, depth and more.
