Alison W.
Product Designer
Project Manager
Producer
Marketing
Web Designer
Martin Ortells
Q
What is your ritual as a Creative – from ideation to final result?
First thinking is from the brief itself seeking to understand the problem and what needs to be achieved.
Q
How do you think quality, storytelling, and great teamwork come together on a project?
Many can produce a quality storytelling on their own yet it's proven overtime that collaboration helps nurture ideas to the next level. That is why it's key to choose right when building a team.
Q
What does your creative process look like?
Think first then execute.
Q
What’s your advice to young Creatives just starting?
Be curious, experiment and learn from the ones before you to evolve.
Q
How has your work evolved since you began your practice?
I learnt to rely and embrace partners' ideas and opinions more.
Q
What got you interested in Marketing particularly?
The idea that by influencing people opinions big business can be created.
Q
As someone who has witnessed the industry’s evolution firsthand, how has your creative process evolved?
By being curious in learning how to reach consumers through new tech tools and media.
Q
Cats or Dogs? ...or other?
Dogs but I'm good with cats too. It's a different type of relationship.
Q
Which popular comic character represents your artistic self the best?
Tintin (by Herge)
