Martin Ortells

Mars
McCann
Grey Advertising
FCB
Proctor & Gamble
Nissan
Chevrolet
Coca-Cola
TBWA Worldwide
Martin Ortells
Country Flag US
With 20+ years of global branding experience, I transform complex problems into marketing communications solutions that deliver results for clients' business.
Q

What is your ritual as a Creative – from ideation to final result?

First thinking is from the brief itself seeking to understand the problem and what needs to be achieved.

Q

How do you think quality, storytelling, and great teamwork come together on a project?

Many can produce a quality storytelling on their own yet it's proven overtime that collaboration helps nurture ideas to the next level. That is why it's key to choose right when building a team.

Q

What does your creative process look like?

Think first then execute.

Q

What’s your advice to young Creatives just starting?

Be curious, experiment and learn from the ones before you to evolve.

Q

How has your work evolved since you began your practice?

I learnt to rely and embrace partners' ideas and opinions more.

Q

What got you interested in Marketing particularly?

The idea that by influencing people opinions big business can be created.

Q

As someone who has witnessed the industry’s evolution firsthand, how has your creative process evolved?

By being curious in learning how to reach consumers through new tech tools and media.

Q

Cats or Dogs? ...or other?

Dogs but I'm good with cats too. It's a different type of relationship.

Q

Which popular comic character represents your artistic self the best?

Tintin (by Herge)

Let’s get creative together.

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