Maggie Currie

As the industry changes quickly, I keep my creative approach consistent and flexible. With social media platforms constantly updating, I make sure to stay informed and adjust my strategy accordingly. For example, I've shifted focus to creating engaging videos because platforms are prioritizing video content and boosting brand visibility. Keeping up with trends is key. Whether it's influencer marketing or augmented reality, I try to experiment and incorporate these trends to keep campaigns fresh and relevant.

I think keeping a unique style is super important, but it must also fit perfectly with each project's needs. I like to keep a constant conversation going between my vision and what the client wants. By getting a good grasp of the project's core message and goals, I can tweak my creative touch to really boost its impact.

For digital content, where storytelling is a big deal, I might use my storytelling skills to craft engaging stories that click with the audience while still hitting the project's targets. Adding personal photos or unique graphics can bring in some authenticity and make things stand out.

In the end, it's all about finding that sweet spot—using my personal style to lift a project while respecting its specific needs. This way, the client is happy, and my creativity gets to shine, making each project uniquely powerful.

My motto is "meandering with intention." As a creative person, I’ve always loved supporting other creatives and the community. Teaching internationally for a few years taught me a lot about mentoring. During that time, I also dabbled in different creative and marketing side projects. Four years ago, I jumped back into full-time marketing, focusing on the arts and creative industries.

My advice? Trust yourself and get good at listening. As creatives, we’re often buzzing with ideas and can feel swamped by possibilities. It’s essential to listen and trust our instincts, as well as our clients. This ultimately helps us create authentic work.

Mentorship is key for personal and professional growth. Throughout my career, mentors have played a huge role in shaping me as a creative. Having someone to guide, support, and advise you is priceless for navigating the ups and downs of any creative journey. On top of that, I’m all about finding a creative community!

Keeping up with the latest trends and technologies in my field is key to staying ahead and nurturing innovation in my work. I love diving into industry publications, following inspiring thought leaders on social media, and joining webinars and conferences to catch up on emerging trends. I'm also part of several professional networks where I chat and learn with peers, like Laetro!

I also like experimenting with new tools and technologies in the brainstorming phase of projects. This helps find innovative solutions that match project goals and client needs. By staying informed and adaptable, I keep my work relevant and impactful, always pushing the boundaries of creativity and tech.

One of the toughest projects I tackled was in the early months with a new client who was still figuring out their brand vision. Initially, they weren't sure what message they wanted to send on social media. To help them out, I decided to do an editorial-style interview. This approach let me dig into their story, values, and dreams.

By really listening and understanding their unique journey, I gathered crucial insights that helped craft a genuine and engaging narrative. This personalized approach not only helped us align creatively but also made it easier for the client to express their mission and goals clearly.

With a clear story in place, I put together a social media strategy that clicked with their audience. This led to more engagement and positive vibes, boosting their brand presence and client happiness. This experience taught me the value of patience and listening closely, especially when dealing with the twists and turns of brand storytelling, and it’s been a guiding principle in my work with other clients ever since.

One of my toughest projects has been learning video editing skills. I'm still working on it, and while it's tough, it's also super rewarding. Video editing requires attention to detail and a creative approach to storytelling, which has pushed me to improve and expand my abilities.

Learning and honing this skill has been tough but exciting. Each project gives me new chances to try techniques and step up my game. The challenge is getting the hang of the software tools and figuring out how to convey a message through visuals.

Despite the hurdles, the satisfaction of bringing a project to life through video is unbeatable. This journey has helped me grow, letting me create more dynamic content. The skills I've picked up have had a positive impact on my projects, allowing me to offer a wider range of services and boost the value I bring to clients.

What makes my work stand out from other writers is my unique writing style and knack for connecting with different audiences. I'm proud of my commitment to thorough research and creativity, making sure every piece I create is engaging, well-informed, and impactful. My storytelling techniques help me craft narratives that really resonate, whether it's a compelling blog post, persuasive marketing copy, or an insightful article.

One of the key skills that shape my unique approach is adaptability. I excel across various formats, tailoring my writing to fit the specific needs of each project while keeping a consistent voice. This flexibility lets me effectively capture and convey the essence of different topics, industries, and brands.

Plus, I strive to grasp client needs well, which helps me deliver content aligned with their vision and goals. By actively listening and collaborating with clients, I ensure the final product not only meets but exceeds their expectations. Some successful projects include crafting engaging social media campaigns that boosted audience engagement and writing in-depth articles that established clients as thought leaders in their fields.

Researching your target audience is crucial when building a brand identity. Knowing their preferences, behaviours, and needs sets the stage for creating a brand that truly connects with them. Audience insights shape brand identity, from messaging and visuals to the overall tone and voice. For example, if your research shows that your audience cares about sustainability, you can focus on developing eco-friendly branding elements and messages that emphasize sustainable practices.

Aligning your brand identity with audience preferences boosts engagement and builds brand loyalty. When people feel understood and valued, they’re more likely to form a strong connection with the brand, leading to long-term relationships and advocacy.

Balancing my creative style with a client's vision is a key part of my work as a creator. It’s all about understanding and respecting the client's goals while mixing in my unique style to make their vision shine. It starts with actively listening and keeping communication open. I focus on having detailed chats with clients to get their objectives, preferences, and the message they want to share.

Once I get a clear idea of their vision, I look for ways to blend my creativity with what they need. This could mean tweaking my usual approach or trying out new techniques that match their brand identity. For example, if a client wants a formal tone but generally goes for a more conversational style, I mix the two by adding warmth without losing the professionalism they want.

Flexibility is key; I’m open to feedback and ready to make changes to ensure the final product mirrors the client's vision. Through a team effort, I aim to deliver work that not only satisfies the client but also carries a touch of my creative signature, leading to a successful and harmonious outcome.