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LIAM HAWRY

Estee Lauder
The Honest Company
Beam Suntory
Astellas Pharma
Deutsch Family Wine & Spirits
Morton Salt
Kiva Confections
Proctor & Gamble
LIAM HAWRY
Country Flag US
D E S I G N Product & Package Development Concepts CAD & Visualizations Consumer & Context Research Brand & Identity Development 3D-Printing & Die Cut Samples Tech Drawings & BOM RFQs S T R A T E G Y Innovation Workshops Story & Vision Crafting Launch Planning & Support Site & Operations Evaluations Project Management & Analysis Sustainability Planning & Support
Q

How did you get interested in creating? What were your early influences?

By being a child. I also found industrial design (physical products) early!

Q

How has being based in the US influenced your work as a Strategist?

US is a wonderful epicenter. I think and travel globally.

Q

As someone who has witnessed the industry’s evolution firsthand, how has your creative process evolved?

Constant evolution. Ai / Blender / Ethnography / start-up methodology are all relatively new to me

Q

What was your very first Creative job? How have you grown since then?

I sold a wire cat sculpture in 8th grade. Been all-in since then. Still have a chicken-wire chicken displayed proudly.

Q

How did your journey into the creative world begin?

It never began. It was always and will always be.

Q

How do you stay up-to-date with the latest trends & technologies in your field and how do you incorporate them into your work?

My feed feeds me. All day.

Q

What does your creative process look like?

Depends. Start wide and progress with deliberate narrowing.

Q

Can you discuss your experience working with a team, and how you collaborate with other disciplines?

Cross-functional collaboration is my sweet spot. Also co-creation. My track record of real-world launches demonstrates this.

Q

Please tell us about your recent work and what kind of projects you take on.

Packaging and device design (3D & 2D / plastic & paper & metal / biomedical & cosmetics). Start-up launch planning. Workshops & strategy sessions. Education and promotions. I see these as all related to the innovation product and brand launch process.

Let’s get creative together.

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