Alessia Castiglione
Audio
Marketing
Proofreader
Writer
LIAM HAWRY
D E S I G N
Product & Package Development
Concepts CAD & Visualizations
Consumer & Context Research
Brand & Identity Development
3D-Printing & Die Cut Samples
Tech Drawings & BOM RFQs
S T R A T E G Y
Innovation Workshops
Story & Vision Crafting
Launch Planning & Support
Site & Operations Evaluations
Project Management & Analysis
Sustainability Planning & Support
Q
How did you get interested in creating? What were your early influences?
By being a child. I also found industrial design (physical products) early!
Q
How has being based in the US influenced your work as a Strategist?
US is a wonderful epicenter. I think and travel globally.
Q
As someone who has witnessed the industry’s evolution firsthand, how has your creative process evolved?
Constant evolution. Ai / Blender / Ethnography / start-up methodology are all relatively new to me
Q
What was your very first Creative job? How have you grown since then?
I sold a wire cat sculpture in 8th grade. Been all-in since then. Still have a chicken-wire chicken displayed proudly.
Q
How did your journey into the creative world begin?
It never began. It was always and will always be.
Q
How do you stay up-to-date with the latest trends & technologies in your field and how do you incorporate them into your work?
My feed feeds me. All day.
Q
What does your creative process look like?
Depends. Start wide and progress with deliberate narrowing.
Q
Can you discuss your experience working with a team, and how you collaborate with other disciplines?
Cross-functional collaboration is my sweet spot. Also co-creation. My track record of real-world launches demonstrates this.
Q
Please tell us about your recent work and what kind of projects you take on.
Packaging and device design (3D & 2D / plastic & paper & metal / biomedical & cosmetics). Start-up launch planning. Workshops & strategy sessions. Education and promotions. I see these as all related to the innovation product and brand launch process.
