Mary Lenehan
Product Designer
Art Director
Writer
Industrial designer
Illustrator
Concept Artist
Creative Director
Tom Gilmartin
Q
How did your journey into the creative world begin?
Artist as a young kid.
Q
How do you walk the line between being unique, giving a good user experience, and having commercial appeal?
Keep the brief always at the forefront and point creativity to what needs to move.
Q
How do you stay up-to-date with the latest trends & technologies in your field and how do you incorporate them into your work?
Swim in it all.
Q
Which popular comic character represents your artistic self the best?
Shaolin Cowboy
Q
What’s it like being a Creative in the US, in terms of the work, influences, treatment, etc?
Always interesting.
Q
Can you share your background and how you got started in your career?
As mentioned above, started in mid sketchbooks.
Q
When creating a brand identity, how important is target audience research?
Important, but not all defining. Sometimes the sample size can be an issue or if a new region/audience is ahead. But, always paramount.
Q
I’d love to hear more about your experience! Can you tell me about a project you found particularly challenging, and how you managed to overcome any obstacles?
Launching my own business and brand. A whole new experience!
