Gus Botte

Hi! I’m Gus Botte, an independent creative director. I started my journey in advertising 17 years ago as a copywriter, and I haven’t stopped since. I’ve worked at network agencies like Leo Burnett, Grey, Y&R (now VMLY&R), and Digitas, as well as independent agencies like Isla República and Don. Throughout my career, my work has been recognized at nearly every major advertising and marketing festival, including Cannes Lions, Ojo de Iberoamérica, Clio, Fiap, D&AD, and Diente, among others. But beyond the awards, what truly excites me is developing creative ideas with a strong strategic foundation. I believe in the power of ideas to build brands. I’ve also explored creativity beyond advertising with Perdone mi Francés, a personal project that went viral multiple times, led me to publish a book, give talks at brand conferences, and even be invited to open the first stand-up comedy show at Luna Park, one of Argentina’s most iconic venues. You can check out some of my work in https://cargocollective.com/gustavobotte