Collaborative Creative Leader
Creative Director
Art Director
Writer
Creating Characters One Step at a Time
Dana Koerlin: I went to art school and studied illustration at the Academy Of Art University. However, I did a lot of my artistic growth after college. Lots of how-to videos on YouTube and Gumroad played a significant role in developing and honing my skills.
Dana Koerlin: Yes, as a kid I drew a lot of dinosaurs. I was super obsessed with them! Now it is different, I like to experiment with new and different things. I try to jump around and not stick to one genre for too long.
Dana Koerlin: For character design, I have to break up everything into steps. Otherwise, I just get overwhelmed. I start with the design first. I use the lasso tool to block out the shapes and then draw over everything and lock in the design. After that, I move to color and the 3D model which I make with a rig and using some simple textures. Then I can move and pose however I want. Finally, I paint over everything and the character is ready.
Dana Koerlin: I think the best part of the creation process is the beginning. The hardest part is executing it to the end. Due to my ADD, It took me a very long time to cultivate the discipline to see a project to the end. That’s why I break up everything into bite-size steps. You get little victories along the way.
Dana Koerlin: Sometimes all you need to do is step away if you’re hitting that wall. One of my favorite things to do is listen to audiobooks. Watching movies and shows also helps.
Dana Koerlin: I try to push myself to draw different styles. Every time I start a new personal project, I will make a conservative effort to make it look different from my last project. I keep a lot of references for the style I’m attempting to create. It doesn’t always work out, but I just keep at it, that’s what you got to do.
"I try to push myself to draw different styles. Every time I start a new personal project, I will make a conservative effort to make it look different from my last project. I keep a lot of references of the style I’m attempting to create.”
Dana Koerlin: I’m doing a lot of little personal projects right now. I just finished a few pieces in one of them. The project is called HDZ (Humans & Dinosaurs VS Zombies).
Dana Koerlin: One of my favorite designs is from one of my projects. I made this bug mech suit that my character pilots. It just looks fun, cool, and silly. Which is just how I like my art to look.
Dana Koerlin: I think the most important thing is to keep making art. Be open to learning new tools and processes in the making of your art. If you want to sharpen your skills quickly, learn the core fundamentals. It’s a marathon, not a sprint. That’s what takes a long time to learn.