Casey McCallister
Photographer
Fine Artist
Tim
Q
What’s the most valuable skill you’ve learned so far professionally?
Listening more, talking less. And knowing when to ask the right questions.
Q
As a Creative, how do you bring forth your style in the different projects you work on?
Consistency: Show up, keep it fresh, and trust the process.
Q
How can marketers use personalization techniques to create more meaningful connections with their target audience?
Know your audience so well it feels like you’re writing them a love letter.
Q
As someone who has witnessed the industry’s evolution firsthand, how has your creative process evolved?
Align the vision early—or spend a lot of time backpedaling later.
Q
What got you interested in Marketing particularly?
A mix of storytelling, strategy, and connecting with people. It was a perfect storm.
Q
How do you manage your time/effort as a Creative while making time for your family & life?
A tight plan and a willingness to be flexible. Also, coffee.
Q
What do you think sets your work apart from other Marketers?
My ability to solve complex challenges while still keeping things simple and interesting.
Q
How did your journey into the creative world begin?
Soon after graduating college I discovered my creative spark in the fashion industry, where style met strategy.
Q
You have worked in a multitude of realms in the entertainment industry, what is next for you? Is there more you want to explore?
Always curious. Always looking for the next wave to ride.
Q
Every Creative has their style but it can be difficult to bring that style to different projects with different clients, all with their own styles. How do you bring the two together?
First, nail the client and their needs—then find where my value is most needed.
