Jay Breen

Vital! Research and then ignore it all.

It starts with a long walk.

Then, daydreaming, mind dumps, free association, expensive inspiration decks, plumbing the depths of previous brand work, hair pulling, combing through innovative thinking from wildly different industries and sources, that contribute to keeping your imagination open to original and compelling solutions.

At the heart it, I think cinematically. I ask myself, What would work for the largest screen on the largest stage. And I create for this.

I have a Cooperstown bat that is very persuasive.

The ConceptD Creativity Decoded campaign applied my creative principles of Unique, Challenging and Beautiful.

We proposed a unique opportunity for creator's to complete a personal passion project, ideas that may have been in the back of their mind, but never had the time to produce. We would help finance, provide the equipment, essentially freeing them to bring their ideas to life.

Creativity Decoded revealed creativity reverse-engineered. Not only displaying inspiring creative work made with ConceptD machines, but the steps and how-tos to achieve the work.

What resulted was a incredible variety of stunning work in film, dance, 3D animation and architecture from over 30 major design and film studios around the world.

I've trained and worked as an Industrial Designer and have worked many years as a Creative Director. The industries by their nature require collaboration, patience and compromise.

I have found wearing the other hat while working on a project, can help you understand another discipline's point of view. It also opens up your mind to creative possibilities you otherwise hadn't considered.

Every project I've been a part of in China has had contributions from at least 5 different nationalities and often many more.

The experience has trained me to collaborate with many creatives from different cultures, languages and educational backgrounds. The greatest influence would be how it has expanded my world view of any given project.

Lately I've been creating music as a complete break from my usual work.

I am still very interested in working on film and key visual projects for automotive and technology clients. My heart's desire is to eventually work in immersive experiences for XR/MR/VR.

Immersing yourself in the brand/client's work and legacy imbibes you with a natural sensitivity of what their vision is.

A detailed briefing and drilling down with clarifying questions about their creative risk tolerance is important to gage how far we can push a concept.

As Tarantino said: If you truly love cinema, you can't help but make a good movie. And I believe, if your team truly loves the project they're working on, they can't help but make something good.

Both! I'm a long time dog-lover but cats have weaseled their way into the house.