Alex Furrer

I believe in great work that works. By that, I mean innovative, smart ideas that aren't necessarily in the medium you'd expect but drive business results. I'm a storyteller, writer, creative strategist, and former journalist, who's led creative teams for over a decade. I encourage teams to look at all angles, to find unique ways to tell brand stories as a brand platforms, integrated campaigns, or standalone pieces. Some Numbers: 4 - number of telcos I've worked on, including a launch 9 - years on tech brands 15 - years of experience in B2B 20 - years of experience in B2C 200 - approx video productions done (from office above) btw 2020-22 360 experience - from digital, social, content, direct, and CRM to TV, print, documentaries, radio, shopper, and experiential Countless - questions I've asked to understand asks and briefs Personally, I'm a fan of snow (skiing), fashion (especially eyewear), my family (teens are super easy!), and sorting books by colour (is there other way?).