Mariana Iriberri

Having had the opportunity to work in various aspects of the entertainment industry, I'm eager to continue pushing my creative boundaries. I'm particularly excited about exploring more challenging projects that allow me to innovate and bring fresh ideas to life. I'm always looking for new ways to blend different forms of media and design, and I believe the next step for me is to delve into projects that challenge conventional boundaries and let me explore new creative horizons.

Throughout my career, I've had the privilege of working with diverse teams across various disciplines, from designers and developers to marketing and strategy professionals. Collaboration is at the core of my process, and I believe that the best results come from combining different perspectives and expertise. I make it a priority to foster open communication and ensure that everyone feels heard and valued.

For example, when working on pitch decks at Media.Monks, I collaborated closely with strategists and copywriters to align the visual design with the brand's messaging. By understanding each team member's strengths and goals, I can create cohesive and impactful designs that resonate with the target audience. I thrive in environments where creativity is a collective effort, and I'm always excited to learn from others and contribute my own insights.

I have over ten years of experience in the industry, particularly in creating impactful presentations and pitch decks that resonate with audiences. In that time, I've learned a lot about the creative process and what it takes to succeed in this field.

One piece of advice I would give to young creatives is to always stay curious and never stop learning. The creative industry is constantly evolving, and it's essential to keep up with new trends, tools, and techniques. But beyond that, don't be afraid to take risks and push the boundaries of your creativity. Some of the most innovative ideas come from stepping outside your comfort zone. Also, remember that collaboration is key—working with others not only broadens your perspective but also enhances the quality of your work. Embrace feedback as an opportunity for growth, and always strive to refine your craft.

Working with Google was an incredible experience that pushed me to deliver at the highest level. The projects I was involved in required meticulous attention to detail and a deep understanding of their brand standards. Google is known for its innovation and high standards, so collaborating with their teams was both challenging and rewarding.

One of the key takeaways from working with Google was the importance of user-centered design. Every decision, from concept to execution, was made with the end user in mind, which helped me refine my approach to creating engaging and effective designs. The collaboration was also highly dynamic, with input from various stakeholders, which taught me the value of clear communication and adaptability in fast-paced environments.

Overall, it was an enriching experience that helped me grow as a designer.

My creative process has evolved significantly as I've adapted to changes in the industry and embraced new tools and technologies. Early in my career, my focus was primarily on mastering design fundamentals and ensuring that my work adhered to established brand guidelines. As I've gained more experience, I've become more confident in pushing boundaries and experimenting with new ideas.

The rise of digital tools and platforms has greatly influenced my approach. For example, I've integrated more interactive elements and dynamic visuals into my presentations and pitch decks, leveraging the latest software to create more engaging and immersive experiences. Collaboration has also become a more central part of my process—I've learned the value of working closely with teams across disciplines, from strategy to development, to create cohesive and impactful work.

I've also placed a greater emphasis on user experience, ensuring that my designs are not only visually appealing but also intuitive and functional. This holistic approach has allowed me to create work that resonates on multiple levels and meets the evolving needs of clients and audiences alike.

In summary, my creative process has evolved from focusing on the basics to embracing innovation and collaboration, allowing me to stay at the forefront of the industry and deliver work that is both creative and effective.

I was born in Argentina, and my journey into design began with studying Multimedia Design, followed by Graphic Design at the University of Buenos Aires. It was during my time at university that I truly found my passion for design and the opportunity to push my creativity to new heights.

Family is also an essential part of who I am. I have a close-knit family, including my mother, father, and two siblings. My brother has Duchenne muscular dystrophy, a rare condition that I believe needs greater visibility and awareness. It's something that has deeply influenced my perspective on life and the importance of inclusivity and empathy.

I also have a partner, Juan, who is an architect. We live together and share the same passion for design, which enriches both our personal and professional lives.

Quality, storytelling, and great teamwork are the pillars of any successful project. Quality ensures that every detail, from the visuals to the functionality, is crafted to the highest standard, making the final product not just good but exceptional. Storytelling is what gives the project its heart and soul, connecting with the audience on an emotional level and conveying the message in a way that resonates and inspires.

Great teamwork is the glue that brings it all together. When a team collaborates effectively, each member’s strengths are amplified, and the result is a cohesive and unified vision. Everyone contributes their expertise, whether it's in design, strategy, or execution, and when these elements align, the project can achieve something truly impactful.

When the team shares a common goal and values open communication and mutual respect, the result is a product that not only meets expectations but exceeds them, telling a compelling story that leaves a lasting impression.

A project that I hold dear is my personal project, 'Music in Graphics.' This was the first project I undertook after leaving my previous job, marking the beginning of a new chapter in my career. I decided to focus on web design and creative projects that truly fulfill me.

'Music in Graphics' allowed me to merge my passion for music with my love for design. I used Framer, a tool I began learning after I left my job, and quickly became enthusiastic about. The project involved translating the essence and emotion of different musical genres into visual representations. It was a deeply personal endeavor that pushed me to experiment with new techniques and express something meaningful.

This project is special to me because it represents the freedom and creativity I strive for in my work. It wasn’t just about creating something visually appealing; it was about exploring the intersection of my interests and developing a new skillset with Framer. 'Music in Graphics' serves as a reminder of the path I’ve chosen to follow and the excitement of embracing new challenges.

Yes, there was a defining moment that made me realize web design was the path I wanted to pursue. During my time working on various projects, I discovered how powerful and versatile web design could be. The ability to create visually engaging and interactive experiences that can be accessed by people worldwide fascinated me.

What particularly stood out was how web design combines both creative and technical aspects, allowing me to use my design skills while also delving into the intricacies of user experience and functionality. I enjoyed the challenge of creating designs that were not only aesthetically pleasing but also functional and user-friendly.

Additionally, when I started using Framer for my personal project 'Music in Graphics,' I found that web design offered endless opportunities for innovation and experimentation. The real-time feedback and the ability to iterate quickly were incredibly satisfying and aligned perfectly with my creative aspirations.

Ultimately, it was the blend of creativity, technology, and the potential to make an impact on a global scale that made me realize web design was the right path for me. It’s a field that continually evolves, which keeps me motivated and excited to explore new possibilities.

The project that reflects me the most as a Creative is my personal website, which I'm currently working on. This website is a true expression of who I am as a designer and a reflection of my journey in the creative field. It’s a space where I can fully explore and experiment with my ideas without constraints.