Joel Cruz

I am an award-winning, multidisciplinary Creative and Film Director, born and raised in Switzerland. I am passionate about unpacking complex problems, developing strategic insights, and conceptualizing powerful creative solutions. After graduating as an Art Director from Miami Ad School Europe I gained experience in Stockholm, São Paulo and Tokyo, which gave me a truly global outlook towards creativity. With 10 years in agencies, brand-side and production, I bring the skills to not just dream up ideas, but also bring them to life. I spent the last 5 years at Google Brand Studio in Tokyo, building brand love across APAC through storytelling, innovation and filmmaking. Working alongside a talented team of creatives and technologists, I was lucky enough to tell some of the incredible stories Google users write everyday: why young people use Google less, how solid shampoos are saving the environment and how a free AI app teaches kids in India how to read. www.cruzjoel.com