James White

James White is a talented and versatile Creative Director at Laetro and an early pioneer in generative AI design, with extensive experience in traditional media. Over the past few years, James has focused on transforming creative through AI, blending his expertise in aesthetics with advanced automation techniques. James specializes in building sophisticated, AI-driven processes that automate and streamline video, imagery, and written content creation. His work uniquely bridges the creative and technical with thoughtful AI integration, emphasizing granular control and nuanced workflows that empower creatives to achieve what was once unimaginable.