Jakeena

I’m a seasoned operator in Asia-Pacific with nearly two decades of multi-disciplinary marketing experience having worked across global creative agencies, media networks, publishers, and live entertainment companies. I’ve built a strong reputation for delivering end-to-end multi-market campaigns with commercial and creative impact for Fortune 500 brands. My expertise spans strategy, creative, production, partnerships, and cultural marketing functions. I thrive in dynamic environments and excel at navigating ambiguity. Most recently, I served as the sponsors and activations lead for new and seasoned partners on the most celebrated tours in culture in 2024 —Taylor Swift | The Eras Tour and Ed Sheeran: + – = ÷ × (Mathematics) Tour Asia. And for some fun facts — I was a varsity cheerleader starting age 7 all through my college years which explains my natural high and eternal optimism. Oh and I run a micro-bakery in the Philippines that sells the best sourdoughs.