ARIEL SENZACQUA
Graphic Designer
Art Director
Creative Director
It's always a collaboration. I always try to create a visual I would like to look at, while satisfying their requirements.
After University in New Zealand I went traveling. I was scouted as a model and when I was on set I wanted to be the person taking the pictures more than the one in them. I persisted until that was me behind the lens.
You have to take the ego out and separate yourself from it. Remember it's not personal and working with the feedback will probably improve the final result.
I was offered an exhibition at Art Basel in Miami sponsored by a large candy company. i sold in the concept of Gingerbread art galleries. They loved it and green lit the project. Only I had no idea or experience in making them. Myself and a collaborator spent 2 weeks experimenting, failing and persisting until we made 7 of the most amazing and memorable food sculptures!
I just keep prodding, trying something different and when I'm happy with a result I try to mix it up again. I want it to go to a place that surprises and thrills me.
I always got a kick out of being able to bring something to life that didn't exist at the start of the day. I wasn't exposed to much international art until my 20's. So my influences were what my 3 aunts who were local artists were doing.
I did a series of portraits of final meals of prisoners on death row. It chilled me to do them and resonated with a common thread in all cultures of death, food and punishment.
No I didn't know you could make a career as a creative until my early 20's. I thought it would always just be a hobby.
Once I saw it was possible I invested time and resources into my projects and fortunately they caught attention of many online blogs int he early 2000's and encouraged me to keep going.
I invest time in each project and keep prodding at it until I find an approach that excites me then I start running with that and keep pushing, trying to improve where it's at.