Flor

Coca-Cola
Burger King
Unilever
AB InBev
PepsiCo
Flor
Country Flag AR
I'm a project manager/producer with 20 years of experience in the advertising industry. I've worked in Buenos Aires, London and Spain, for brands like Coca-cola, PepsiCo, AB Inveb, Burger King among others.
Q

What was your most challenging project to work on?

It was a live stunt in the pre game of Champions league Match, in front of 75.000 fans with two soccer legends.

Q

How do you manage critical feedback on your work?

I think that critical feedback is an opportunity for growth an improvement. I try to stay open minded, listen and learn from it.

Burger king ad with clowns
Q

How do you handle unexpected challenges or changes during a project, and can you provide an example from your previous experience where you successfully navigated such a situation?

I handle them by staying adaptable, problem-solving, and communicating effectively with the team.

In one of the last projects I worked on, one of the celebrities arrived late, so I swiftly adjusted the shooting schedule, to ensure we captured all necessary content within the reduced timeframe.

Q

Could you please share with us a little about your background and family?

I was born and raised in Argentina. I studied Image and Sound Design at the University of Buenos Aires and later worked at a production company and then in one of Argentina's leading advertising agencies. In 2013, I moved to London, where I lived for two years, and then to Madrid, where I lived for three years, and had my first daughter. I returned to Argentina in 2018 where I had my second child, and kept working in Advertising production.

Social post for Lay's
Q

Can you share your background and how you got started in your career?

I discovered my passion for audiovisuals when I was 15 years old and received my first video camera as a birthday present from my parents. After finishing high school, I enrolled at the University of Buenos Aires to study Image and Sound Design, and shortly after, I landed a job at a production company specializing in advertising. That was my first job where I reaffirmed my passion for audiovisuals.

Q

What do you think sets your work apart from other Project Managers?

My work stands out because I adapt to each project's needs, communicate proactively, manage risks effectively and I'm continuously seeking improvement.

Social post for Coca-Cola
Q

How do you stay up-to-date with the latest trends & technologies in your field and how do you incorporate them into your work?

I try ti stay up to date by reading up on the latest trends and following some interesting social network accounts.

Q

Did you always know your creative calling? How did you find your way toward it?

I discovered my creative calling at the age of 15 with my first video camera, and kept following my passions until now, learning from each job and project.

Q

How do you work with clients to ensure their vision is accurately represented in your work?

I work closely with clients through active listening, regular updates, and collaborative feedback sessions to ensure their vision is accurately represented in my work.

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