Carol Iglesias

I manage my time as a creative by organizing tasks, setting clear boundaries, and using tools like calendars to stay on track. I prioritize both work and family, flexibility is key, so I adjust my schedule when needed, having open communication with my team and family.

When working on a project for a client, I start by understanding their needs and goals through clear communication. I then do research and brainstorm ideas that fit their vision. Once I have a solid concept, I make a plan with steps and deadlines to keep the project on track. Throughout the process, I keep the client updated to make sure we're on the same page and can make changes if needed.

My creative process starts with finding inspiration I take some time to explore ideas, whether through research or brainstorming. Once I have a concept, I sketch out a plan to organize my ideas. Then, I start creating, working through drafts and making adjustments as needed. Finally, I add the finishing touches and review the project one last time before sharing the final result.

Marketers can create stronger connections with their audience by personalizing their content and messages. By looking at things like browsing history and purchase patterns, we can understand what people are interested in. Then, we can offer content, deals, or recommendations that match their interests. This makes the experience feel more relevant and shows that we understand and value them.

One challenging project I worked on involved addressing low sales and declining social media engagement for our products. My manager asked me to find a solution, so I started by analyzing our current strategy and results. I also researched what our top competitors were doing. I realized we needed to target a new audience that was a better fit for our products and brand.

I developed a campaign aimed at this new audience, and it turned out to be a total success. Not only did sales increase, but we also gained more followers and new clients. This experience taught me the value of using logic and thoroughly evaluating the situation instead of rushing to a quick fix.

My very first creative job was as a content creator, where I focused on producing blog posts and social media updates. It was a great learning experience, as I got to understand the basics of content strategy and audience engagement.

Since then, I’ve grown significantly. I've expanded my skills to include advanced content creation, social media management, and data analysis. I've also taken on more strategic roles, leading projects and working closely with clients to tailor content to their needs. This journey has helped me develop a deeper understanding of how to craft effective marketing strategies and adapt to new trends in the industry.

I stay up-to-date with the latest trends and technologies by constantly checking social media and researching new trends. I keep an eye on industry updates and explore how emerging tools and techniques can enhance my work. This helps me incorporate fresh ideas and stay ahead in my field.

My journey into the creative world began at a very young age. I’ve always had a passion for anything related to creativity, which led me to study two degrees focused on creative fields. This academic background, combined with my interest in trend research and exploring new ideas, helped me develop a strong foundation in the industry. My early enthusiasm for creativity naturally evolved into a professional career, allowing me to build on my skills and stay engaged with the latest trends and innovations.

I began my career with a strong interest in creativity and fashion. I studied Fashion Production and Fashion Management and Aesthetics, which provided me with a solid foundation in both the creative and business aspects of the industry. These studies allowed me to explore various facets of fashion and develop skills in managing and creating fashion-related projects. From there, I transitioned into roles where I could apply my knowledge and passion, building a career that blends creativity with strategic thinking.

My approach to each of my creative skills starts with a similar foundation: understanding the goals and context. However, the way I apply my skills varies depending on the task. For content creation, I focus on researching and crafting messages that resonate with the target audience. For social media management, I emphasize staying current with trends and engaging with the audience effectively. In strategy development, I look at the bigger picture, analyzing data and setting goals.

The starting point is always about understanding the project or challenge, but the methods and tools I use differ based on what I need to achieve. This tailored approach helps me address each aspect of a project effectively and creatively.

Quality, storytelling, and teamwork are key to a great project. Quality means the work is well done. Storytelling makes it interesting and connects with people. Good teamwork brings everything together, combining different skills and ideas. When a team works well together, they make sure the work is both high-quality and engaging.