Andrada

For nearly a decade at Adyen, I shaped and led the evolution of one brand at a global scaleensuring it stayed strong, consistent, and impactful as the company grew. Now, as a Fractional Head of Design, I help startups and scale-ups shape brands that don’t just look good but work hard for the business. While I focus on strategy, I still love rolling up my sleeves and designing myself. I believe in leading by example, staying hands-on, and keeping up with what’s happening in the industry. How I can help: ✎ Brand Strategy: Helping you define what makes your brand stand out. ✎ Design Operations: Setting up smart ways of working so teams can do their best work. ✎ Leadership & coaching: Guiding designers to grow and succeed. ✎ Creative direction & art direction – Bringing ideas to life with a clear vision and high-quality execution. Every interaction, digital or physical, tells a story. Is your brand telling the right one? Let’s make sure it does.