Create a Compelling Explainer Video

A compelling explainer video is a 60-to 90-second animated presentation that simplifies complex ideas, introduces products or services, and keeps viewers engaged. With the rise of digital marketing, explainer videos have become a popular way for businesses to communicate their key messages and drive results. In this comprehensive guide, we’ll explore how to create a compelling explainer video that elevates your brand’s messaging and drives results.

Why Explainer Videos Work

Explainer videos are effective because they cater to our visual preferences and simplify complex ideas.

1. Visual Appeal: Humans are visual creatures, and explainer videos cater to this innate preference for visual information.
2. Simplification: Complex concepts can be broken down into easily digestible chunks through animation and storytelling.
3. Engagement: The combination of visuals and audio keeps viewers engaged, increasing the likelihood of message retention.
4. Versatility: Explainer videos can be used across various platforms, from websites to social media channels.

Success Stories: Clients Who've Transformed Their Message with Explainer Videos

The true power of explainer videos becomes evident when we look at real-world examples. In this section, we'll explore how various clients have leveraged explainer videos to effectively communicate their message, boost engagement, and drive results. These success stories demonstrate the versatility and impact of well-crafted explainer videos across different industries and business goals.

• Glean used video to explain how their products and services help users.
• Mindstrong used video to explain how they’re different from the competition.
• Krystal Restaurants used video to talk about how they’ve played a role in customers’ lives since 1932.

The Rise of Explainer Video Makers

With the increasing demand for explainer videos, a new category of tools has emerged: explainer video makers. These user-friendly platforms allow businesses and individuals to create professional-looking explainer videos without extensive technical knowledge or expensive equipment.

Benefits of Using an Explainer Video Creator

• Cost-Effective: Compared to hiring a professional video production team, explainer video makers are significantly more affordable.
• Time-Saving: With templates and drag-and-drop interfaces, videos can be created quickly and efficiently.
• Customization: Most explainer video creators offer a wide range of customization options to align with brand aesthetics.
• No Technical Expertise Required: User-friendly interfaces make it possible for anyone to create impressive videos.

Step-by-Step Guide to Create an Explainer Video

Let’s walk through the process of creating a compelling explainer video using an animated explainer video maker.

1. Define Your Objective

Before diving into the creation process, clearly define what you want to achieve with your explainer video. Are you introducing a new product, explaining a service, or addressing a common problem your target audience faces?

2. Craft a Strong Script

The foundation of any great explainer video is a well-written script. Keep it concise, focusing on the key points you want to convey. Remember, you typically have less than 90 seconds to get your message across.

Pro Tip: According to a study by Wistia, videos under 2 minutes long get the most engagement. Specifically, videos up to 2 minutes long hold viewers’ attention at about 70%.

3. Choose the Right Explainer Video Creator

Select an explainer video maker that aligns with your needs and skill level. Some popular options include Animaker, Vyond, Renderforest, and Powtoon.

4. Select a Template or Start from Scratch

Most explainer video creators offer pre-designed templates that can be customized. Choose one that fits your brand and message, or start from scratch if you have a specific vision in mind.

5. Add Visuals and Animation

Use the explainer video maker’s library of assets or upload your own to create visually appealing scenes. Ensure that the visuals support and enhance your message rather than distract from it.

6. Incorporate Engaging Audio

Add a voiceover to narrate your script and consider background music to set the right tone. Many explainer video creators offer royalty-free music libraries.

7. Review and Refine

Before finalizing your video, review it multiple times. Pay attention to pacing, clarity of message, and overall impact. Don’t hesitate to make revisions to improve the final product.

Best Practices for Creating Compelling Explainer Videos

To ensure your explainer video stands out and effectively communicates your message, consider the following best practices:

• Keep it Short and Sweet: Aim for a video length of 60-90 seconds to maintain viewer engagement.
• Focus on Benefits, Not Features: Highlight how your product or service solves problems or improves lives, rather than just listing its features.
• Use Simple Language: Avoid jargon or overly technical language that might confuse viewers.
• Include a Clear Call to Action: Encourage viewers to take action, whether that’s visiting your website, signing up for a newsletter, or making a purchase.
• End with a Strong Closing: Leave viewers with a memorable final thought or call to action.

Unleash the Power of Explainer Videos for Your Business

Explainer videos have emerged as a powerful tool for businesses to communicate complex ideas, showcase products, and engage audiences effectively. By leveraging user-friendly explainer video makers, you can create compelling content that resonates with your target audience without breaking the bank or requiring extensive technical expertise.

Remember, the key to a successful explainer video lies in its ability to simplify your message, captivate viewers, and drive action. By following the steps and best practices outlined in this guide, you'll be well-equipped to create videos that not only explain but also inspire and convert.

As you embark on your explainer video journey, keep in mind that practice makes perfect. Don't be afraid to experiment with different styles, templates, and storytelling techniques. Each video you create is an opportunity to refine your skills and better understand what resonates with your audience.

In a world where attention spans are shrinking and competition for eyeballs is fierce, explainer videos offer a unique opportunity to cut through the noise and make a lasting impression. Whether you're a startup looking to introduce your innovative product or an established brand aiming to simplify a complex service, explainer videos can be your secret weapon in achieving your marketing goals.

So, what are you waiting for? It's time to harness the power of explainer videos and take your brand communication to the next level. Your audience is waiting – start creating, start explaining, and start seeing results!