I love to create purpose-driven brand ideas that grow and differentiate businesses.
At Google, I led creative content for Search, Pixel and Brand Reputation across film, digital and activation - winning multiple awards including Cannes Creative Marketer of the Year.
For the last 2 years, I’ve been leading the redesign of a global Life Science brand from the ground up across creative strategy, design, PR and social content.
I co-founded Michaelides & Bednash, trailblazers in the cross-over between advertising, media and content.
I'm passionate about mentoring and building great teams, where everyone can realise their full potential in a fun environment and create the best work of their careers.
Featured in Campaign’s Top 100 marketers
Winner of Cannes Creative Marketer of the Year, Google
Winner of D&AD, Digital Design
Winner of D&AD, Creative Excellence
Three times Cannes Advertising Juror
Article coming soon.
Let’s get creative together.
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